Waterloo-Wellington Regional Cancer Program crowns winners of the Build a Butt contest

Kitchener, ON- To promote International Colorectal Awareness month, the Waterloo-Wellington Regional Cancer Program (WWRCP) has promoted a public awareness campaign Build a Butt: Build a What?!

During March – Colorectal Cancer Awareness Month – the residents of Waterloo-Wellington region were busy applying their creativity and imagination to build bottoms out of various materials: cake, clay, wool, etc. Contestants were also asked to submit a compelling story about colorectal cancer and/or colorectal cancer screening to the Build a Butt Contest Facebook page.

The contest received an overwhelming response of innovative and inspiring entries coupled with emotionally persuasive narratives. On March 20, 2014 WWRCP’s Integrated Cancer Screening (ICS) team narrowed down to the top 10 contenders based on the following criteria: originality and creativity, compelling story, creative use of materials, and reference to colorectal cancer or the ColonCancerCheck screening program.

The ICS team posted the top 10 pictures on the Build a Butt Contest Facebook page and electronic voting was open from March 21 to March 25, 2014. During voting, the public “liked” their favourite photo; 1st, 2nd, and 3rd prize winners were determined by the highest number of Facebook “likes”.

The official contest winners are:

  • 1st place-$500 grocery gift card: Laura Diebolt & Stacey Cormier (cake pops)
  • 2nd place- $300 grocery gift card: Jennifer Roy Cutting (fused glass)
  • 3rd place- $200 grocery gift card: Lindsay Weinert and Kayla Beach (cake and paper maché)
The ICS team crowned the winners at a celebration today at the Grand River Hospital’s Regional Cancer Centre. The celebration included the crowning of the top three Build a Butt Contest winners and refreshments to thank all contest participants. Judy Burns (Regional Vice-President of Cancer Services) along with Dr. Rachael Halligan (Regional Cancer Care Primary Care Lead) presented key messages related to colorectal cancer and screening.

“Colorectal cancer is the third most commonly diagnosed cancer in Ontario. It is also the second leading cause of cancer deaths, however it is 90% curable when found in early stages,” says Barbara-Anne Maier, manager of the integrated cancer screening program at the Waterloo Wellington Regional Cancer Program.

“People aged 50 to 74 years with no family history of colorectal cancer are considered to be at average risk for developing the disease and should be screened every two years with a fecal occult blood test (FOBT),” says Dr. Rachael Halligan, Regional Primary Care Cancer Lead for the Waterloo Wellington Regional Cancer Program.

People who have a first-degree relative (i.e., parent, sibling or child) with a history of colorectal cancer are at increased risk. For these people, colonoscopies are recommended beginning at age 50, or 10 years earlier than the age at which their relative was diagnosed, whichever occurs first.

Colorectal cancer is preventable, treatable and beatable when found early. Cancer screening saves lives! With increased awareness we hope to increase colorectal cancer screening.

To find out when you should start screening for cancer, or to encourage friends and family to get themselves checked, visit the Time to Screen Tool at: www.ontario.ca/screenforlife.

For more information on how to get screened for colorectal, breast and cervical cancers talk to your healthcare provider or call Cancer Care Ontario at 1-866-662-9233.

For more information, please contact:
Anna Hewat, Communications Officer
Grand River Hospital
Office: (519) 749-4300 extension 2986
www.grhosp.on.ca | Twitter @GRHospitalKW | Youtube: griverhosp